InBrief 2026.3: A New Step Forward for Agentic Sports Media Production

We are pleased to announce the availability of InBrief 2026.3, the latest release of our agentic AI platform for sports media production.

This release continues the evolution of InBrief as a platform designed to help sports organizations, broadcasters, and media teams manage growing volumes of video, identify relevant moments faster, and transform them into content ready for digital, social, web, and broadcast workflows.

At the core of 2026.3 is a stronger agentic approach to media production: a flexible foundation in which AI capabilities can be combined and coordinated according to different content, workflows, and production objectives.

From footage to structured media

InBrief brings video, audio, data, and timecodes together to create a unified representation of sports content.

This allows the platform to understand what happens inside live and recorded video and transform long-form footage into structured media assets that can be searched, reviewed, selected, and reused throughout the production workflow.

The result is a faster path from source material to candidate clips, highlights, match summaries, curated compilations, social stories, and other forms of short-form content.

Faster discovery of the moments that matter

InBrief uses AI-assisted video understanding to identify events and relevant moments within sports footage, reducing the time editorial teams need to spend manually browsing and reviewing long recordings.

Detected moments become part of a structured workflow in which they can be reviewed, selected, organized, and transformed into content for different editorial needs.

This makes it easier for teams to respond quickly to live events and to manage a growing volume of content without increasing the complexity of their production process.

AI speed with editorial control

Automation in InBrief is designed to work alongside editorial teams.

Users remain in control of the content creation process, with the ability to review, select, refine, and approve the material generated or proposed by the platform.

This combination of automated discovery and editorial oversight helps organizations increase content output while maintaining control over quality, relevance, and publishing decisions.

InBrief also supports professional video workflows, including live and recorded sources, high-quality media formats, and production processes designed to preserve the continuity and quality of the original content.

One source, multiple content needs

A single sporting event can generate many different editorial requirements.

The same source material may need to become a highlight, an individual clip, a match summary, a social story, a curated compilation, or content tailored for a specific audience or channel.

InBrief provides a common environment for managing these different outputs, allowing organizations to extract more value from their media assets while adapting production to different platforms, formats, and audiences.

The platform can also support broader media workflows, including authorized export, upload, scheduling, and publishing operations to external destinations.

An agentic foundation for sports media

One of the key developments behind InBrief 2026.3 is the evolution of the platform toward agentic AI.

Instead of approaching AI as a collection of isolated models performing individual tasks, InBrief provides a foundation in which different AI capabilities can be coordinated around a production objective.

This approach makes it possible to adapt the platform to different sports, media formats, editorial requirements, workflows, and organizational contexts.

The objective is to create a media production environment that can progressively become more capable while remaining aligned with the way each organization operates.

Ready for Microsoft Azure

With release 2026.3, InBrief is ready for deployment on Microsoft Azure, where the platform has been tested to support AI-powered sports media workflows in a modern cloud environment.

Azure readiness is part of a broader deployment strategy. InBrief is designed to operate across different infrastructures, including Microsoft Azure, Amazon Web Services (AWS), Google Cloud Platform (GCP), and on-premises environments.

This flexibility allows sports organizations, broadcasters, and media companies to deploy InBrief according to their existing technology stack, infrastructure policies, data requirements, and operational needs.

For organizations already using Microsoft technologies, the testing of release 2026.3 on Microsoft Azure provides an additional deployment option within their cloud ecosystem, while preserving the ability to run InBrief across other cloud providers or within privately managed infrastructure.

The result is a platform designed to bring agentic AI and advanced video processing closer to the environment where each organization chooses to manage its media operations.

More content. Faster. Under your control.

InBrief 2026.3 brings together intelligent media understanding, automated clip and highlight discovery, editorial workflows, professional video support, content management, multi-format production, and an evolving agentic AI foundation.

It represents another step toward our vision of helping sports organizations transform every relevant moment into content that is ready for different workflows, channels, and audiences.

InBrief 2026.3 is now available.