InBrief helps sports and media organisations turn live and archived feeds into content that is ready to edit, publish and distribute. Its technology combines media understanding, automation and specialized AI agents across the production workflow, helping teams move faster while preserving the quality, control and flexibility required by professional media operations.
From Feed to Content
Every workflow starts with a feed. It can be live or archived, continuous or event-based, and can be enriched by the data available in the production environment. InBrief analyses this material to identify relevant moments and make them available for content creation.
From there, the workflow can continue automatically or remain open to editorial review, depending on how the organisation wants to work.
Broadcast-Quality by Design
Speed matters when the result is ready for professional use. InBrief is designed around broadcast-quality media workflows, preserving the precision and consistency required by broadcasters, rights holders and professional production teams.
The platform supports professional ingest and editing requirements, frame-accurate operations, audio continuity, visual quality, branding and output formats throughout the production process. Automated content can therefore move naturally into broadcast, digital and social workflows while maintaining the standards expected in professional media environments.
AI Agents Across the Workflow
InBrief uses specialized AI agents across different stages of the media production process. They combine capabilities for understanding media, identifying relevant moments, preparing edits, creating content, adapting formats and supporting distribution.
This allows automation to follow the structure of the workflow itself while keeping the overall process configurable around the needs of the media team. A dedicated page explores InBrief agents and their roles in more detail.
Automation With Editorial Control
Different content requires different levels of automation. Some workflows can run from detection to publishing with minimal intervention, while others may require review, approval or further editing before distribution. InBrief supports both approaches, allowing editors to remain involved where judgement matters while routine and time-sensitive tasks are automated.
Content can also move into professional editing environments when additional post-production is required, so each organisation can decide how automation fits into its editorial process.
Your Content Stays Yours
InBrief processes content without requiring it to remain inside the platform. Media assets can continue to be stored, edited, published and distributed through the organisation’s own systems and workflows.
For broadcasters, rights holders and sports organisations, this means maintaining control over valuable media libraries, distribution choices and long-term infrastructure decisions. InBrief is designed to become part of the media operation rather than creating a closed ecosystem around the content.
Designed for Existing Media Operations
Media organisations already rely on ingest systems, storage, editing environments, publishing platforms, archives and established production processes. InBrief is designed to connect with these environments and introduce AI-powered automation where it creates value.
It can support live and archived material, automated and editorial workflows, professional editing systems and external services through APIs, making it possible to add new capabilities without redesigning the entire production chain.
API-First Integration
InBrief can operate as a complete media production layer or as a set of capabilities integrated into a broader solution. Its API-first approach allows broadcasters, technology teams and system integrators to connect InBrief with media asset management systems, publishing platforms, editing environments, analytics tools and customer-specific applications.
This flexibility makes InBrief suitable both as an operational platform and as a technology component within larger media architectures.
Cloud or On-Premise
Infrastructure requirements vary from one organisation to another. Some teams prefer public cloud environments, while others need greater control over infrastructure, security or data location. InBrief can be deployed on leading cloud platforms or on customer premises, allowing the deployment model to follow the operational and technical requirements of the organisation.
Supported environments can include:
- Microsoft Azure®
- Amazon Web Services®
- Google Cloud Platform®
- MediaKind VOS360®
- On-premise infrastructure
The deployment choice follows the customer’s architecture and operating model.
Live and Archive in the Same Environment
Live content and archive content create different opportunities, but they can be handled within the same workflow. During a live event, InBrief can identify and prepare moments as they happen. Across archived media, the same technology can help teams rediscover relevant material, create new compilations, follow players or themes across time and reactivate content that already exists.
This allows an archive to become an active production resource rather than simply a place where media is stored.
One Moment, Many Formats
A single moment may need to reach several destinations. It may become a landscape clip for broadcast, a vertical video for social media, a shorter version for mobile, a branded sequence for a sponsor or an editable asset for a newsroom.
InBrief can adapt content for these different contexts within the same workflow, reducing the need to repeat similar production work every time the destination changes.
Technology Behind the Workflow
The complexity of media analysis, AI, editing, reframing and distribution should remain behind the production experience. Teams can focus on the content they want to create, the decisions they want to make and the audiences they want to reach.
InBrief handles the underlying automation while keeping the workflow understandable and controllable for the people using it.
Built to Evolve
Media workflows continue to change as platforms, formats and audience expectations evolve. InBrief follows a planned release cycle throughout the year, combining product development with feedback from customers and real media operations.
This allows the platform to evolve alongside the environments in which it is used.
A Technology Layer for Different Media Organisations
InBrief can support different organisations in different ways. Sports organisations can use it to create more content from every event, broadcasters and media companies can expand production across live, digital and social workflows, professional teams and rights holders can create more value from their media assets while maintaining control over distribution, and system integrators can incorporate InBrief capabilities into broader solutions for their customers.
The technology adapts to the workflow, infrastructure and operating model of each organisation.
See InBrief at Work
Every media operation is different. Tell us about your feeds, workflows, infrastructure and production goals. We will show you how InBrief can fit into your environment.