InBrief is developed around a simple principle: media technology should evolve with the people who use it.
The product follows a planned release cycle throughout the year, combining long-term product direction with feedback from customers and the realities of day-to-day media operations. This keeps development focused on capabilities that solve real production needs rather than isolated features.
Four Planned Releases Every Year
InBrief evolves through four planned releases every year — at the end of January, April, July and October.
A steady release cycle ensures continuous progress, with improvements and new capabilities delivered to customers as soon as they are ready, rather than waiting for fixed milestones.
Each release is part of a continuous development process rather than a standalone update.
- January — Release YYYY.1
- April — Release YYYY.2
- July — Release YYYY.3
- October — Release YYYY.4
Product Vision Meets Real Media Operations
A roadmap needs direction, but it also needs contact with the environment in which the product is used.
InBrief development combines product vision with the practical needs that emerge from broadcasters, sports organisations, rights holders, production teams and system integrators. Customer conversations, operational feedback and new workflow requirements all contribute to the evolution of the platform.
This helps keep the roadmap connected to how media production is actually changing.
Feedback Becomes Product Evolution
Customer feedback is valuable when it becomes part of a structured development process.
Requests, recurring workflow needs and operational challenges can inform new capabilities, improvements to existing features and refinements to the way InBrief integrates into production environments.
Over time, this creates a closer connection between how customers work and how the product evolves.
Growing With the Workflow
Media workflows rarely remain static. New channels appear, formats change, production volumes increase and teams discover new ways to use their content.
For customers, the InBrief release cycle means continuous access to a product that can grow alongside those changes. As new needs emerge, the roadmap can respond without requiring organisations to rethink their entire production environment.
The goal is to reduce the distance between what media teams need today and what they are likely to need next.
Improvement Across the Whole Product
Product evolution can take many forms.
A release may introduce a new capability, improve the quality or speed of an existing workflow, expand integration possibilities, refine the user experience or make automation more effective in a specific production context.
This means progress is measured across the whole product, including the details that make everyday work faster, clearer and more reliable.
A Roadmap With Continuity
A predictable release cadence also creates continuity.
Customers know that development is ongoing and that the platform will continue to evolve through planned steps during the year. Feedback can be gathered, evaluated and incorporated into a roadmap that moves forward on a regular basis.
This creates a product relationship that extends beyond the initial deployment.
Shaped by Use, Not Just Ideas
Some of the most useful product improvements emerge when technology meets real operations.
A workflow that takes too many steps, a new publishing requirement, a production constraint or a recurring editorial need can reveal opportunities that are difficult to see in isolation.
By keeping the roadmap close to real use, InBrief can turn those signals into practical improvements for the platform.
Built for What Comes Next
The sports and media landscape keeps moving, and the technology supporting it has to move with it.
InBrief is designed as an evolving product: one that learns from its deployment environments, develops through regular releases and continuously incorporates new opportunities into its roadmap.
Shape What Comes Next
InBrief customers are part of an ongoing product evolution. Tell us about your workflow, your production challenges and the capabilities that would make a difference to your team.