InBrief is designed for professional media environments where speed, quality, interoperability and editorial control all matter.
Behind a simple production experience, the platform works with the formats, workflows and tools already used by broadcasters, sports organisations, rights holders and production teams. Automation accelerates repetitive work while preserving the level of control expected in real media operations.
One Platform. Every Source.
InBrief brings live feeds, recorded events and extensive media archives into the same environment, making both new and existing content available for production and repurposing.
This creates a continuous workflow across live and archive material, so teams can work with what is happening now while also rediscovering and reusing valuable content from the past.
Ready for Professional Video
InBrief works with broadcast-quality live and recorded sources, including professional MXF files and high-bitrate video.
The platform is designed to preserve the quality of the source material throughout the workflow, allowing automatically generated content to remain suitable for professional production and distribution environments.
AI Speed. Editorial Precision.
Automation can identify, prepare and assemble content quickly, while editors retain precise control over the result.
InBrief provides frame-level control over in and out points, moment selection, sequencing and composition, making it possible to refine automatically generated content wherever editorial judgement is required.
The workflow can therefore move quickly without giving up the precision expected in professional editing.
Natural Cuts. Continuous Storytelling.
A technically correct cut can still feel unnatural when audio continuity is lost.
InBrief can preserve audio across video transitions to create L-cuts that maintain commentary and narrative flow between shots. This helps automatically generated clips feel more natural and closer to the way a professional editor would shape the sequence.
The result is smoother storytelling without adding another manual editing step.
Your Brand, Built Into the Workflow
Branding can be applied as part of content creation rather than added manually at the end.
InBrief can generate covers, overlays, titles and other visual elements from templates and content metadata, applying the required visual identity consistently across generated content.
This allows teams to automate recurring branding tasks while keeping templates, rules and visual standards under their control.
Built to Connect
InBrief is designed to become part of an existing media architecture.
Its capabilities can be accessed through APIs and integrated across the production chain, from content ingestion and media management to creation, publishing and distribution.
This makes it possible to introduce InBrief into established workflows without forcing teams to replace the systems they already rely on.
Automation and Professional Editing
Some content can move from source to publication automatically. Other content benefits from deeper creative or editorial work.
InBrief supports both. Generated content can move into professional editing environments such as Adobe Premiere Pro and DaVinci Resolve when advanced post-production is required, allowing teams to move naturally between automated production and traditional editing.
Automation handles the repetitive work, while professional tools remain available whenever the content demands greater refinement.
Find Content in Your Own Words
Large media archives become much more useful when teams can search them according to what they actually want to create.
With InBrief, users can describe the content they are looking for in natural language. The platform searches across available media, identifies relevant moments and brings them together for content creation.
This can make it easier to move from an editorial idea to usable material without manually reviewing hours of footage or navigating complex archive structures.
Professional Technology Without Production Complexity
Media operations already involve many systems, formats and workflows. Adding AI should make that environment easier to work with rather than create another layer of complexity.
InBrief brings automation into the existing production process while preserving source quality, editorial precision, interoperability and access to professional tools.
The technology operates underneath the workflow, so teams can focus on the content they want to create and the audiences they want to reach.
See InBrief in a Real Media Workflow
Tell us how your media operation works today. We will show you how InBrief can fit into your sources, production tools and distribution environment.