The Serie BKT 2026/27 season is officially underway, opening a new chapter for one of the most distinctive competitions in Italian football.
For InBrief, the start of the new season also marks the continuation of a collaboration that brings our technology directly into the day-to-day production workflow of the championship.
Also this year, InBrief, in collaboration with EI Towers, supports the Lega B editorial team in the creation of highlights and other short-form video content designed for digital and social audiences.
Turning live matches into ready-to-publish content
Modern sports media teams are required to work at an increasingly fast pace. Every match can generate a large number of moments with editorial value, while audiences expect content to be available quickly and in formats suitable for different channels.
InBrief is designed to support this process by combining AI-powered video analysis, automation and specialized agents within a single media production workflow.
During a match, the platform can assist in identifying relevant moments, creating clips and supporting the production of highlights, helping editorial teams reduce the time between what happens on the pitch and the publication of new content.
The objective is not to replace editorial judgment, but to give media teams a more powerful and flexible production environment in which technology can take care of repetitive and time-sensitive operations while editors remain in control of the final content.
AI agents working alongside editorial teams
InBrief’s agentic approach allows different AI capabilities to cooperate across the content production process.
Specialized agents can contribute to tasks such as identifying key moments, determining the most appropriate cut points, selecting scenes for highlights and preparing content for different digital formats.
This approach makes it possible to adapt the workflow to the specific requirements of a competition, an editorial team or a distribution strategy, moving beyond the use of isolated AI models toward a more coordinated form of media automation.
For sports organizations, this means being able to manage growing volumes of video while maintaining the speed, consistency and editorial flexibility required by modern digital channels.
A new season, and more to come
The 2026/27 Serie BKT season will also give us the opportunity to show more of what happens behind the scenes.
Throughout the championship, we will share examples of the content produced, new use cases and further developments in the way InBrief can support sports organizations, rights holders and media teams in transforming live video into ready-to-publish content.
From match highlights to shorter digital formats, the goal remains the same: help editorial teams make more of every live feed, with faster workflows and greater production flexibility.
In this exciting new season, we are proud to continue supporting Lega B together with EI Towers.
The championship has started. And there are many more stories to tell.