Advancing AI-powered voice for sports content creation
We’re excited to announce that InBrief has received an ElevenLabs Grant, supporting our work on the next generation of AI-powered media production.
At InBrief, our goal is to help media teams transform live and archived video into ready-to-publish content through intelligent, controllable AI agents.
Voice is becoming an increasingly important part of that workflow.
With ElevenLabs technology, we are exploring new ways to integrate natural and expressive AI-generated voice into InBrief, with a particular focus on sports content and automated storytelling.
From key moments to complete stories
InBrief already helps identify key moments, select the right content, create clips, adapt them to different formats and prepare them for publication.
Adding advanced voice capabilities opens another layer of automation.
Our experiments include:
- AI-generated sports commentary
- Automated voiceovers for highlights and short-form content
- Multilingual narration
- Different voices and storytelling styles for different audiences
- Faster creation of localized content from the same video source
The goal is not simply to generate a voice, but to enable InBrief agents to combine video, context, timing and narration as part of a single media workflow.
Building the next generation of media workflows
The ElevenLabs Grant gives us the opportunity to accelerate experimentation with voice AI and explore how it can become a native capability within InBrief.
For broadcasters, rights holders, clubs and media organizations, this means moving toward workflows where a single sporting moment can automatically become multiple stories, formats, languages and experiences — while keeping the media team in control.
One moment. Many stories.
We’re looking forward to building what comes next.