AI Agents for Sports Media Production
Every Key Moment.
Ready for Every Need.
Highlights, skills, curated compilations, match summaries, and more. Empower your media team with AI agents that turn every video into real-time moments fans love—created, tailored, and delivered to broadcasters, partners, and every digital channel.
Faster. Smarter. Under your control.
RELEASE
2026.3
NOW AVAILABLE.
Engineered for modern media workflows
More Content. Same Team.
As demand for timely video grows across platforms, media teams need to increase production without adding people or complexity.
Sports highlights, news clips, social stories and video summaries are now essential — but producing them manually still takes time, people and budget. InBrief helps media teams produce them faster, at scale, across every channel, and under full editorial control.
minutes to manually edit
a 2-5 minute news or sports clip
Source: Creative COW
60s
from footage to published clip
InBrief in fully automated mode
Featuring
AI-POWERED TECHNOLOGY
Your Feed
Our Technology
Your Content
Your Freedom
InBrief is an AI-powered media technology for sports organisations, broadcasters, rights holders and system integrators. Its specialized AI agents work across live and archived media feeds to identify key moments, create and adapt content, and make it ready for publishing and distribution.
Connect your feeds. InBrief finds the moments that matter, turns them into content, and delivers it to your audience
— automatically.
YOUR CONTENT STAYS YOURS
InBrief processes and delivers your content without locking it into our platform. You remain free to use, store, publish, and distribute it wherever you choose.
Your most valuable right? The freedom to choose. Always.
Deployable on leading cloud platforms or on your premises.
You choose the setup. We take care of the rest.
Microsoft Azure®
Amazon Web Services®
Google Cloud Platform®
Mediakind VOS360®
On premises
AI AGENTS AT WORK
Media Team. Multiplied.
InBrief agents work alongside your media team, multiplying what it can produce — from finding key moments to creating, publishing, and distributing content.
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Key Moment Agent
Identifies the moments that matter throughout the entire event — before, during, and after the action. From lineups and player entrances to goals, celebrations, ceremonies, and interviews, it continuously follows the event to make every relevant moment available for content creation.
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Edit Agent
Turns each key moment into a precisely edited clip. Using an InBrief Recipe, it analyzes video, audio, and data together to determine the most effective in and out points, preserving the context and rhythm that make each moment meaningful.
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Content Agent
Selects and combines the right key moments to create different types of content. Based on the selected format and editorial criteria, it can build highlights, player skills, goal parades, man-of-the-match videos, recaps, compilations, and more.
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Reframe Agent
Adapts every video to the screen where it will be watched. It follows the visual focus of the scene and automatically reframes the action for formats such as 9:16, 1:1, and 4:5, keeping players and key action where they belong.
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Social Agent
Transforms generated videos into content ready for social publishing. It creates captions and accompanying copy according to the tone, language, style, and communication preferences defined by your team, helping every piece of content feel consistent with your brand.
![](data:image/svg+xml,%3Csvg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"%3E%3Cpath d="M1 5V13M6.5 1V9M11.5 9V17M17 5V13" stroke="%23FF4B0E" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/%3E%3C/svg%3E%0A)
Insight Agent
Analyzes how generated and distributed videos perform across social channels. It turns performance data into useful insights, helping your team understand which moments, formats, and content choices engage audiences most effectively.
BUILT FOR REAL MEDIA OPERATIONS
Powerful Under the Hood.
Simple on the Surface.
One Platform. Every Source.
Process live feeds, recorded events and extensive media archives within the same environment, making both new and existing content immediately available for production and repurposing.
Ready for Professional Video.
Work with broadcast-quality live and recorded sources, including professional MXF files and high-bitrate video, without compromising the quality of your original content.
AI Speed. Editorial Precision.
Review and refine automatically generated content with frame-level control over in and out points, moment selection, sequencing and composition. Automation accelerates the work while editors retain final control.
Natural Cuts. Continuous Storytelling.
InBrief preserves audio across video transitions, creating L-cuts that maintain commentary continuity and make automatically generated clips feel more natural and professionally edited.
Your Brand. Built In.
Create covers, overlays, titles and other visual elements directly from templates and content metadata, automatically applying your branding across generated content.
Built to Connect.
Access InBrief capabilities through APIs and integrate them into your existing media, production and distribution environment — from content ingestion to creation and publishing.
Automation When You Want It. Editing When You Need It.
Move seamlessly between InBrief and professional editing environments such as Adobe Premiere Pro and DaVinci Resolve, combining automated production with advanced post-production whenever required.
Say What You Need. InBrief Finds It.
Describe the content you want in your own words. InBrief searches across your media, identifies the relevant moments and brings them together for content creation.
A Roadmap Shaped by Real Needs
A Product That
Never Stands Still.
InBrief evolves through four planned releases every year — at the end of January, April, July and October. Our roadmap combines product vision with customer needs and real media operations, turning feedback into new capabilities, refinements and continuous improvement.
For our customers, this means continuous access to a product that grows with their needs. As workflows evolve and new opportunities emerge, customer feedback helps shape the roadmap — reducing the gap between what media teams need today and what they will need next.
“I go through my life learning to learn.”
— Serena Williams
European Roots.
Sport for Peace.
InBrief was born in Italy with a simple ambition: use technology to help sport tell more stories and reach more people.
Our European roots shape the way we build — with openness, freedom of choice, respect for rights and human control at the centre.
As our journey expands across Europe, the Middle East and North America, one belief travels with us: sport can cross borders, connect cultures and bring people closer together.
2021
The idea behind InBrief takes shape: using artificial intelligence to transform video into ready-to-use media content. We join the NVIDIA Inception Program
2023
Selected for The Future of Generative AI in Media & Communications, bringing InBrief into an international innovation ecosystem focused on the future of media.
2024
Selected by UniCredit Start Lab, marking a new step in the development of InBrief’s business and growth strategy.
2025
A strategic development phase focused on turning InBrief’s technology and market vision into a scalable international business.
2026
Selected to explore InBrief’s expansion into the United States and connect with the Greater Seattle technology and media ecosystem.
2026
Supported by Microsoft for Startups to accelerate InBrief’s technology development, cloud capabilities and international growth.
WHO IS INBRIEF FOR?
Technology for the Sports Media Ecosystem.
From sports organisations and broadcasters to rights holders and system integrators, InBrief brings AI-powered media automation into different workflows, organisations and technology environments.
SPORTS ORGANISATIONS
Turn Every Event Into More Content.
Transform competitions into highlights, player stories, recaps, social content and more — without scaling your media team at the same pace.
BROADCASTERS & MEDIA COMPANIES
Make Every Feed Work Harder.
Create more content from live and archived feeds across broadcast, digital and social channels while preserving professional quality and editorial control.
PRO TEAMS & RIGHTS HOLDERS
Create More Value From Your Rights.
Turn your live and archive content into more stories, formats and distribution opportunities while keeping your assets under your control.
SYSTEM INTEGRATORS
Build With InBrief.
Bring AI-powered video understanding, automated editing and content creation into the solutions you build for your customers. InBrief is API-first, modular and deployable in the cloud or on customer premises.
Working with leading organizations across sports and media
READY TO SEE INBRIEF® AT WORK?
Tell us what you need. We’ll show you how InBrief can do it.
Share a few details about your media operation and we’ll get back to you with the right InBrief setup for your needs.